Fiona Murphy has had rabbits all her life and has spent the last 12 years running The Rabbit Rooms — Ireland's leading small animal boarding facility. She is the only person in Ireland offering dedicated in-person rabbit bonding services, and has supported over 500 bonds both in person and through virtual consultations with rabbit owners across the globe. Her work includes rabbits with special needs, post-fight re-introductions, mixed-size pairs, bereavement bonds, and pairings that other approaches have failed to resolve. Her method is built on contextualised bonding — tailoring every process to the individual rabbits, their owner and their home.

She also runs Fiona's Happy Bunny Club — supporting rabbit parents with care, behaviour, enrichment and the human-rabbit bond.